Doing things differently, every day.

The largest selection of designer eyewear in Canada.

How do we do it?

How do we do it? It's simple.

We buy more. We save more. We pass the savings on to you. We see it as our job to make purchasing eyewear as easy and affordable as possible.

Style & selection

Style & selection

The latest styles and hottest trends - our super-optical stores have up to 5,000 frames to choose from.

Service you can see

Service you can see

Our professional Opticians work with you to be sure your eyewear not only looks great, but has you seeing better.

No hassle warranties

No hassle warranties

Your purchase is protected, whether a nose pad, or a manufacturer’s frame or lens warranty, or even because you change your mind. You’re covered.


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We ship direct to you.


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Time for a check up?

An eye exam is recommended once every 2 years.


26 stores across Western Canada

We are your neighbourhood store