• Monitoring COVID-19

    Your well-being is our top priority. We're taking every measure possible to ensure both your eye and overall health are protected at this time.

    Learn More
  • Store Hours

    Our store hours are changing as a result of current COVID-19 situation. Please review the latest operating hours.

    Learn More

Doing things differently, every day.

The largest selection of designer eyewear in Canada.

How do we do it?

How do we do it? It's simple.

We buy more. We save more. We pass the savings on to you. We see it as our job to make purchasing eyewear as easy and affordable as possible.

Style & selection

Style & selection

The latest styles and hottest trends - our super-optical stores have up to 5,000 frames to choose from.

Service you can see

Service you can see

Our professional Opticians work with you to be sure your eyewear not only looks great, but has you seeing better.

No hassle warranties

No hassle warranties

Your purchase is protected, whether a nose pad, or a manufacturer’s frame or lens warranty, or even because you change your mind. You’re covered.


The latest styles and hottest trends

View Our Designer Frames

Time for a check up?

An eye exam is recommended once every 2 years.


24 stores across Western Canada

We are your neighbourhood store