We really are doing things differently.
We work the opposite way of most optical retailers.
We do our Designer 2 for 1 offer everyday, not as a promotion.
Indeed we have not yet seen a promotional 2 for 1 anywhere that matches our everyday 2 for 1 in terms of value and breadth of offer. We recognize that even though our second pair is free, some people still only need one pair. As an alternative to this we also offer 20% off one pair of frames and lenses.