We really are doing things differently.
We work the opposite way of most optical retailers.
We do our 2 for 1 offer everyday, not as a promotion.
Indeed we have not yet seen a promotional 2 for 1 anywhere that matches our everyday 2 for 1 in terms of value and breadth of offer. We recognize that even though our second pair is free, some people still only need one pair. To this end, we discount one pair sales every day (frame, lenses and coatings), and, we periodically run one pair sales through the course of the year.